Frequently Asked Questions

What is Digital Marketing?

Digital marketing is any type of marketing directed at smartphones, laptops, tablets, and basically any other device that can connect to Wi-Fi. Traditional marketing will focus on radio, TV, print, and film, while “With digital marketing, we want to think about apps, websites, blogs, social media, email, and online content.

Would my business benefit from digital marketing?

YES. You don’t have to replace your traditional marketing efforts with digital, but its 2019 and if the word digital doesn’t fit into your marketing strategy, your business won’t thrive. It really is that simple.

What are the keywords?

Keywords are the words and phrases used by search engines, usually in a search engine. These are the words we use when we search for pages, images, videos, blogs, any type of information or content on the web. These keywords need to be strategically placed on your pages and content.

What are the elements of the marketing strategy?

The main elements of a marketing strategy are your target audience, your goals and objectives, and the tactics you use to actively market to your target audience and achieve your target KPIs. These three elements are essential to the formulation of an effective marketing strategy.

How to improve a content marketing strategy?

Content marketing, done right, is a great way to gain trust and credibility, thereby attracting new customers and retaining existing ones. The key to success is creating relevant, trustworthy, and consistent content that can be shared across a variety of channels, including blogs, videos, podcasts, social media, and digital publications.

Can you guarantee that my website will appear on the first page of Google?

Unfortunately, no one can guarantee a number one spot or even the first page on Google, and you should be wary of anyone who promises otherwise. Because the processing and evaluation of results are constantly changing, the goal of seeking a ranking on the first page of Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic, bringing people who are actively searching for your products or services to your website. This will translate into leads and sales, and that’s what we focus on for our clients.

How do I promote my product on Facebook?

You can promote your products organically through your business page or through Facebook ads. You can also promote your products through positive customer reviews and recommendations and engaging visual content.

How can I use Facebook to promote my business?

You can promote your business through Facebook by creating a business page. It’s easy and it’s where your business and brand will fly the flag. On this page, you can create events, location pages, jobs, and even post jobs.

How long does it take to design and create a new website?

Depending on the technical specifications, your website will typically be live within six to eight weeks of receipt of a signed order and payment, provided all necessary content and information has been provided. Do you need your website faster? Check out Cariad Web Design, where we put together small business websites in just 10 days.

Are your websites designed to work on different types of devices?

Yes, all the websites we build are fully responsive sites that look great on desktop and mobile.

Can I modify the content of my website?

If most. Every website created by Cariad Marketing comes with a CMS (Content Management System). This means that you can change the texts on the page as many times as you want and change things like special offers, photos, prices, etc. You will receive full instructions on how to use the simple CMS (Content Management System) and this is included in your website package.

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